Logo Design
- Anuti Beauty
This logo was created for an indie makeup brand undergoing its early identity development. The project evolved through several rounds of exploration as the client refined their vision, name, and cultural direction. My role was to guide that evolution visually while keeping the brand’s personality at the center of the design.
Throughout the collaboration, the brand’s positioning shifted in meaningful ways. Midway through the process, the client decided to rename the brand, which required revisiting earlier concepts and ensuring the new name still aligned with the visual language we had begun to build. Later, the client expressed a desire to incorporate Hindi script alongside the English name to better reflect the brand’s cultural roots. This became a key turning point in the design, and I integrated both scripts into a unified, balanced mark.
The project concluded with two complementary logo assets:
Primary Logo — A full, bilingual wordmark that brings together English and Hindi typography in a cohesive, contemporary style.
Secondary Icon — A simplified emblem designed for small-scale use, social media, and packaging details.
Both versions were crafted to maintain clarity, personality, and brand recognizability across different applications.
